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SEO Basics

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The Internet is one of the most valuable marketplaces in the world.  Target markets have changed immensely.  Entrepreneurs no longer consider the next block in their cities; or the nearest city in their State, as the most lucrative market.  A couple of years back, most companies thought that putting up a website was all they needed to increase their visibility and improve their presence on the Internet.

The Internet has become an open market where websites are literally jostling to be first in line on Google, Bing and other search engines of good repute.  The best thing about being on the Internet is that there is no “closing” and “opening” time.  With a website coming up first on Google’s list, the wheels of business can continue to turn, whilst the business owner sleeps.

Search Engine Optimization, or SEO as it is popularly known, helps web-browsers notice the websites demonstrate certain criteria or attributes that makes them worthy of high ranking. Some search engines prioritize certain websites according to the quality of their content- how well they are written, the kind of keywords used and their corresponding density, relevant back-links also make a difference.

The ever-changing requirements and standards of search engines keep most SEO providers on their toes. They must be up to date with the latest trends in order to implement an effective SEO campaign. Statistics have shown that more than eighty percent of Internet users are more likely to visit websites that they find through search engines. With this in mind, it is almost certain that SEO can change your business for the better.

Image from Paloma Gómez


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